segunda-feira, 17 de agosto de 2015

MUSEOS: ¿QUÉ QUIEREN SUS VISITANTES? -- · en GESTIÓN, INSTITUCIONES,MUSEO, MUSEOGRAFÍA, MUSEOLOGÍA, OPINIÓN, PATRIMONIO. ·

La sociedad se está transformando al ritmo de los cambios en los hábitos y formas personales de enfrentarse a la realidad del hoy. Algunos de nosotros recordamos cuando oímos por primera vez el palabro “arroba” (@), que para nosotros iba ligado invariablemente a las otras cinco direcciones de correo electrónico que existían en todo el país (las de otros cinco profesores de universidad). Algunos recordamos también el ruido del modem, que no eran los gritos del extraterrestre al que estaban torturando muy lentamente dentro de aquella cajita infernal llena de cables. Las nuevas generaciones no han visto nada de eso, no saben vivir sin un smartphone en la mano, sin chats, sin skype, sin estímulos audiovisuales de todo tipo. Hay bebes que ya saben manejar las tabletas ante el regocijo de sus padres. Hoy en día se lee poco y se mira mucho. Vivimos en una sociedad cambiante, y esa transformación se produce a todo trapo.


Con relación a todo esto, los museos observan esta forma de vida en sociedad y se dan cuenta de que tienen que evolucionar al mismo ritmo de cambio, o mal asunto. Lo cotidiano ya no funciona. El museo debe estar a la altura de las expectativas de los visitantes. Los museos que se hacen viejos se están quedando vacíos, es una verdadera pena. Lo que para nuestra generación es una experiencia romántica, para otros es añeja, pasada y aburrida. No nos queda más remedio que intentar entender como funciona el mundo de hoy desde el punto de vista de lo “nuevo” y aplicar esas reglas. Y es que son ya la mayoría de los visitantes a los museos los que opinan que estas instituciones están haciendo bien su trabajo cuando sorprenden, deleitan y asombran.


A diferencia con las experiencias multimedia, el visitante también se acerca al museo para observar un objeto real, para aprender cosas nuevas, para ampliar su conocimiento del mundo. Esa búsqueda por parte del visitante dignifica la existencia del museo desde el punto de vista tradicional, no tanto de verse en la obligación de convertirse en un parque temático. Pero no nos olvidemos de que el visitante también entra en el museo con el afán de experimentar, de recibir sensaciones que sean positivas. Aquí nos debemos parar a reflexionar sobre el equilibrio, qué es de lo que hoy ya no se puede prescindir como soporte en el museo y qué es lo que es absolutamente innecesario. El uso de los avances tecnológicos aplicados a la museografía deben estar justificados.


¿Cuándo el uso de las nuevas tecnologías sirve para enriquecer la experiencia del visitante en el museo? ¿Cuándo los museos deben responder a las expectativas de los visitantes y cuándo hay que desafiarlas? Para contestar correctamente a este tipo de interrogantes el museo debe conocer a fondo cual es su misión, su objetivo, el valor añadido y diferenciador que puede ofrecer a sus visitantes.


Existen mejoras que deben estar obligatoriamente en el programa de modernización de todos los museos. Hablamos de cosas como es el uso de plataformas digitales en Internet (website) para ofrecer información del museo al visitante para que pueda programar su visita; la venta de entradas en línea es imprescindible, venta de merchandising, recomendaciones sobre las actividades del entorno al museo, incluso una guía de hostelería. Pero volvemos al meollo del asunto, no podemos afrontar los cambios sin conocer a fondo a nuestro público potencial. Para aumentar el valor diferenciado del museo hay que tirar de las leyes del marketing, no nos queda otra. Es aquí donde la línea que separa el concepto de institución con el de empresa y producto, se hace increíblemente fina. Que los románticos no se lleven las manos a la cabeza, se trata de un ejercicio de supervivencia.


Y ya para terminar, recordar que no todo son obstáculos que hay que saltar para mejorar la experiencia del museo. La evolución de la “tecnología social” nos va a facilitar mucho las cosas de maneras diferentes. En muy poco tiempo el 90% de los visitantes de los museos dispondrá de smartphone, eso es muy importante y hay que aprovecharlo. El museo deberá crear un vínculo útil con el visitante a través del uso de la app del museo en todas sus variables, con especial atención al potencial de la realidad aumentada. La aparición de los Beacons, también es un hito que hay que aprovechar a fondo en los museos. La relación de apps y websites en internet es un regalo para los museos que lo sepan aprovechar de cara a su público. Muchas de estas aplicaciones son freeware, no tienen costes, solo necesitan el uso de la imaginación.


fonte: @edisonmariotti #edisonmariotti  Espacio Visual Europa (EVE)

O Museu de Perypery, que abriga parte importante da história do Piauí, Brasil, e da cidade de Piripiri, será reformado em breve.

A restauração do prédio, que atualmente se encontra fechado, já foi autorizada pelo governador Wellington Dias e confirmada pelo secretário estadual de Cultura, Fábio Novo, em visita à cidade na última semana.



O prédio foi construído na década de 1930 e possui um rico acervo de objetos de personalidades da cidade de Piripiri e políticos que também ajudaram a construir o Estado. No local já funcionou o Cine Éden, o Clube Elite, a primeira agência do Banco do Brasil na cidade, o Banco do Estado do Piauí, a Escola do Comércio e, desde 1987, abriga o Museu de Perypery.

“O governador Wellington Dias já autorizou e será feito no museu um levantamento do que será necessário porque o prédio está em estado precário. Nós vamos reformar toda a estrutura do museu, restaurar umas cadeiras da década de 1920 e fazer uma sala de cinema retrô”, afirma o secretário estadual de Cultura, Fábio Novo.


Em reunião com o prefeito da cidade, Odival Andrade, e com o secretário de Cultura, Menandro Brito, Fábio Novo tratou da reforma do museu que é gerido pelo município. O prefeito Odival entregou ao secretário estadual de Cultura o levantamento feito pela prefeitura sobre o prédio.

Reforma do Memorial Espedito Rezende

A cidade de Piripiri também será beneficiada com a reforma do Memorial Espedito Rezende, onde serão feitos reparos elétricos, hidráulicos e no telhado, assim como a aquisição de novos livros para o acervo da biblioteca.

O prédio foi erguido em 1985 e é mantido pelo Governo do Estado. Possui peças em exposição do Embaixador Espedito Rezende, um auditório com capacidade para 200 pessoas e ainda uma biblioteca com cerca de 2 mil obras.


Da Editoria de Cidades
cidades@cidadeverde.com

fonte: @edisonmariotti #edisonmariotti
http://cidadeverde.com/piripiri/70634/secult-anuncia-reforma-do-museu-de-perypery

The Museum of Art & Design, or MAD in short, was started in 2009 with the sole purpose of promoting and making art and design accessible to everyone.

Since then, it has succeeded as a place where people from all walks of life gather to discover, interact and be inspired by the art and design world.




An extraordinary Design fair for Asia slated for March 2015

DesignStage is intended to be a global forum on design which gathers the most influential and impactful designers, creative, collectors, galleries, curators, critics and industry people who are involved in the culture of design and commerce.

DesignStage is an international platform for design and the application of art aesthetics in our everyday life. As there are currently no such forums or fairs of its kind in Asia, it will be the first space wholly dedicated to gathering the world's most influential and promising creatives, creators, collectors, gallerists as well as critics to experience the best of design, culture and commerce.

DesignStage is intended to fill the need for our increasing appetite for beautiful things and decorative art. The show will curate the most exciting and ground breaking commercial work, design initiatives as well as collaborations with designers, innovators and institutions in areas of architecture, interior, antiques, vintage pieces and even jewellery. In this aspect and as a first mover, DesignStage hopes to establish itself as an important name that is synonymous with a strong advocate of high-end design in this region.

As the art world gets more intertwined with marketing hype and the business of investment, Jasmine Tay hopes that the Museum of Art & Design will stand apart from the rest by being a place that above everything else – genuinely prioritises the appreciation of art for the sake of art.

In only 5 years, Singapore's very first private museum has become a name often associated with the most refreshing line up of events and exhibitions that celebrate the best of art, design and life. The award-winning Museum of Art and Design (MAD) is centered greatly on making art accessible to the masses; educating, exciting and extending the world of art to people from all walks of life.

MAD continues to strive to be a nurturing space where ideas and new art concepts are generated and formed; an environment that is conductive to endless creativity and change. New, with a newer, much bigger and more exciting venue, there will be more opportunities for the regional art design scene to flourish.

In addition, with a cigar bar and a cafè, the Museum hopes to stand apart from the rest by providing not just a larger space that is art-centric but also a dynamic event venue. There is a special garden called Art of Sculpture for bigger art pieces as well as outdoor events to be easily held here. The Museum warmly welcomes collaboration and hopes to engage and enhance the visitor experience in different ways.

For those looking to host their events or launches, MAD is modular space of over 19,000 sq. ft. means an ease and flexibility to customise the right amount of space for any event. There will also be a comprehensive suite of services on offer to tailor to be different needs of each event in order to make it special and memorable.

From an intimate wedding, a business conference or a big show to launch a product, MAD can offer flexible and novel solutions for any party size and occasion.


fonte: @edisonmariotti #edisonmariotti http://www.madmuseumsingapore.com/

Une rencontre insolite au musée de l'histoire du costume.


Depuis qu'il a quitté les salles de concerts, le pianiste François René Duchâble aime promener son piano dans des lieux insolites. Il a donné rendez-vous aux mélomanes à 1 400 m d'altitude, pour un concert dans les Aravis, au-dessus du lac d'Annecy. Il avait convié cette année son ami le comédien Alain Carré, à lire des textes de Prévert. 

Marie-Thérèse Broca-Lannaud, maire de la commune était parmi les invités./Photo DDM, DDS.

Pour remercier Monika et Michel, il est venu à la rencontre des Valenciens au musée de l'histoire du costume au Cluzet, avec Sandrine Sutter au chant, laissant libre court à son improvisation, jouant du piano avec ses doigts, son nez, ses pieds ! Une soirée déjantée qui a séduit les nombreux invités des propriétaires de ce lieu exceptionnel qu'est le musée de l'histoire du costume.

fonte: @edisonmariotti #edisonmariotti http://www.ladepeche.fr/article/2015/08/16/2160372-une-rencontre-insolite-au-musee-de-l-histoire-du-costume.html

Museum of Investigation and Development History of the European North of Russia

APATITY, RUSSIA


Apatity, Russia (67° 34'N 33° 24'E) is a town of about 60,000 people. The town was established in 1930 and officially gained town status in 1966. The town is located in the Russian administrative division of Murmansk Oblast. 

The town name is derived from the local group of phosphate minerals referred to as "apatite." These phosphorus minerals are used in the production of fertilizers. The Murman railway that runs from St. Petersburg to Murmansk travels through the town of Apatity. Apatity is located between the Khibinsky Mountains and Lake Imandra. The town is near the eastern shore of Lake Imandra. 

To the west of Apatity is Kirovsk (about 14 miles [23 km]) and 115 miles south (185 km) is Murmansk. The largest employer for Apatity is the Joint-Stock Company (JSC) Apatit. Apatit is the largest mining and concentrating venture in Russia and Europe. There are several museums in the town operated by the Kola Science Centre, Russian Academy of Sciences (KSC-RAS), such as the Museum of Investigation and Development History of the European North of Russia (operated by the International Cultural Center of KSC-RAS); the Geological museum; and the Mineralógica! museum (operated by the Institute of Geology KSC RAS).

Andrew J. Hund



Apatity (Russian: Апатиты; IPA: [əpɐˈtʲitɨ]) is a town in Murmansk Oblast, Russia, located along the Murman Railway between Lake Imandra and the Khibiny Mountains, 23 km (14 mi) west of Kirovsk and 185 km (115 mi) south of Murmansk, the administrative center of the oblast. The town is named after one of its most abundant natural resources in the area, apatite, the raw mineral used in the production of phosphorus mineral fertilizers. Population: 59,672 (2010 Census).

Museums:
Museum of Investigation and Development History of the European North of Russia (International Cultural Center of KSC RAS);

Museum of regional studies and history (municipal);
Geological museum (KSC RAS);
Mineralogical museum (The Institute of Geology KSC RAS) Special permission is required.

Kirovsk - is a neighbor town located at the spurs of the Khibiny Mountains on the shores of the Lake Bolshoy Vudyavr. There are lot of buses between two towns (approx. 20 min).

Kirovsk - the mining industry centre. The "Apatit" mining and beneficiation complex, which has given life to the city, consists of four mines, two concentrating factories, railway and motor transportation shops, auxiliary divisions. The main type of products – an apatite concentrate which is a sourse of phosphorus (P2O5 content > 35.7%) and REE. The main consumers of production are the Russian and foreign superphosphate factories.

Additionally "Apatit" makes a nepheline concentrate which is used for receiving aluminum, potassium, sodium, production of textiles, faience, fertilizer of sour soils; the titanite concentrate used for production of titanic whitewash and the metal titan.

fonte: @edisonmariotti #edisonmariotti http://alkaline.web.ru/

Lok Virsa Museum (Urdu: لوک ورثہ عجائب گھر‎) is situated in Islamabad, Pakistan.

It displays the cultural heritage of Pakistani people. The living style of the different areas of Pakistan is exhibited here in statues, pictures, pottery, music and textile work. Lok Virsa is the finest cultural museum in Pakistan.



The Lok Virsa Museum also known as the Folk Heritage Museum run by the National Institute of Folk & Traditional Heritage represents art works towards preserving the living folk and traditional culture and crafts of Pakistan. It is located near Shakarparian Hills and has a large display of embroidered costumes, jewellery, woodwork, metalwork, block printing, ivory and bone work. Traditional architecture facades exhibiting such skills as fresco, mirror work and marble inlay; tile, mosaic and stucco tracery are also displayed.

Adjacent to the Lok Virsa Museum, the Lok Virsa Heritage Reference Library is well equipped with resource data on ethnography, anthropology, folk music, art, history and crafts. Books on culture, heritage, audio and video-cassettes of folk and classical vocal and instrumental music are available for sale at Lok Virsa’s sales centre.



The rediscovery of Pakistan’s historical tradition and its reintegration with modern elements requires extensive knowledge of the roots of this heterogeneous culture.

Folklore is an eminently practical thing for it represents things inherited as against things acquired. This has great significance. Our own awareness and national consciousness must precede every thing else.


Lok Virsa (The National Institute of Folk & Traditional Heritage) works towards creating an awareness of cultural legacy by collecting, documenting, disseminating and projecting folk & traditional heritage. Surveys and documentation of traditional culture is central to the objectives of the institute. The Lok Virsa delve into and surveys are conducting by mobile recording and filming units. Dedicated individuals undergo the rigorous field work, to bring back valuable results to the central archives and production facilities housed at the Lok Virsa complex at Garden Avenue Shakarparian Hills Islamabad.


Lok Virsa is an affiliate member of UNESCO, The World Craft Council, International Council of Music, The Asian Cultural Centre for UNESCO, The International Council of Museums and similar other world organizations for the dissemination of art products abroad.


fonte: @edisonmariotti #edisonmariotti http://lokvirsa.org.pk