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terça-feira, 28 de junho de 2016

The IKEA Museum, Sweden --- O Museu IKEA, Suécia.

For 70 years, people have welcomed IKEA into their homes. Now it’s our turn to welcome you to ours. The IKEA Museum will be opening on June 30, 2016 in Älmhult, Sweden. Here, we will be sharing everything that makes IKEA what it is today, and what it may be tomorrow: the ideas and the driving forces, the people and the furniture, the mistakes and the lessons learned. Don't forget to visit IKEAmuseum.com again soon. We'll be adding new material.



The Main Exhibition at the IKEA Museum is divided into three themes: Our Roots, Our Story and Your Stories. Would you like to explore a subject that IKEA is particularly interested in right now? Then don't miss our Temporary Exhibition. It's updated twice a year. 

Opens 30 June 

Our roots

The young Ingvar Kamprad wanted to sell furniture and accessories that were well-designed, worked well and were affordable. What inspired him? Where did his desire to create a better everyday life for the many people come from?

We take closer look at everyday life in 19th century Småland, Ingvar Kamprad's childhood on Elmtaryd Farm, and the 20th century transformation of Swedish society where a new vision of home led the way. Our Roots explores the society, living conditions and spirit that prevailed in the Sweden that fostered a young boy's emerging business.

Our story

Reflections, ideas, solutions, successes, failures and lesson learned - some of the many things that have shaped IKEA and continue to drive it forwards. This is what you'll find in the Our Story section, where we start with the opening of the very first IKEA store in 1958 and then take a look at what's happened over the years.

Your stories

People use IKEA products in many different ways. In the Your Stories section, we visit the homes of a few folks who have kindly shared their stories and shown us the ways they use BILLY bookcase and KLIPPAN sofa.

Contributions have been collected via a blog and tell the stories of everything from the shoe collector to the Barbie buff to the gingerbread-flavoured KLIPPAN sof

#IKEAtemporary

RIGHT NOW IN THE SPACE:

#IKEAtemporary explores life in and around the kitchen of the future. Here, IKEA has collaborated with designers, architects and design students to create five kitchens where life at home is truly in focus.

#IKEAtemporary has been taken directly from the 2015 Milan Furniture Fair.







Cultura e conhecimento são ingredientes essenciais para a sociedade.

A cultura é o único antídoto que existe contra a ausência de amor

Vamos compartilhar.




--br

Tudo o que faz da Ikea a marca sueca mais conhecida no mundo é celebrado no novo museu, em Älmhult, no sul da Suécia, que irá abrir as portas no dia 30 de Junho.

A chave Allen, essencial para montar os móveis, é exposta numa caixa de vidro, assim como a famosa almôndega, vendida no restaurante das lojas.

Mas há mais: o sofá Klippan, lançado em 1979 e que se tornou no mais vendido sofá da marca, o roupeiro Bra e as primeiras poltronas concebidas antes do conceito de montagem faça você mesmo e que não se desmontam.

O museu apresenta ainda a evolução dos materiais usados para conseguir produtos mais baratos. Primeiro teca, depois carvalho polaco, seguido do pinho e o aglomerado de pedaços de madeira.

E dentro de caixas de cartão gigantes são exibidos alguns dos quartos e salas apresentados em catálogos de décadas passadas. E nem os erros foram esquecidos. Sob o título O meu pior fiasco uma cartaz conta como o fundador Ingvar Kamprad entrou para o partido nazi sueco com 17 anos.

A expectativa é muita e já há reservas de excursões da China. Para os receber, o museu oferece ainda um hotel Ikea, com 256 quartos, e, claro, um restaurante onde se servem almôndegas suecas.  

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